Overseas New Media Operations Specialist

Job Description

• Responsible for content publishing and operation on domestic and international platforms such as Instagram, Facebook, Xiaohongshu, developing operation strategies, increasing user attention and fan stickiness, and enhancing brand awareness;
• Track social media content, monitor content effectiveness, grasp the latest hot topics in the market, produce high-quality posts, and continuously optimize content to improve page interaction and fan growth;
• Responsible for maintaining and managing user relationships on social media, interacting with fans, helping potential customers answer questions, cultivating fan interest, increasing fan stickiness, and establishing a good brand image;
• Responsible for regularly summarizing and analyzing the effectiveness of social media promotion, creating marketing-oriented and attractive social media images, text topics, videos, and Q&As based on brand products and user portraits to achieve fan growth effects;